Performance Marketing Manager

Job Description

“Bershka’s public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies.”

At Bershka – a brand that promotes equal opportunities – we like our employees’ work to reflect the brand’s street style identity and vibrant philosophy. We are looking for a qualified Performance Marketing Manager to join our e-Commerce team and use Display, Paid Search, and Paid Social, sharing their advanced knowledge of all common web and tech platforms: Facebook, Instagram, and Google Search ads 360º.

What would it imply?

  • Defining, developing, and implementing the acquisition strategy across all performance channels (Display, Paid Search, and Paid Social) while optimizing the budget according to the main e-commerce goals.
  • Defining, planning, and running organic user acquisition campaigns (SEO).
  • Carrying out continued A/B testing to find cost-effective ways of driving qualified users to our site and to generate traffic.
  • Managing the analysis, reporting, and optimization of advertising activities.
  • Identifying and exploit traffic trends using Analytics and business intelligence tools.
  • Overseeing attribution measurement tools, as well as UA automation tools.
  • Finding and developing new advertising opportunities across the markets.
  • Managing and supervising external agencies and partners.

How do we imagine you?

  • With 3 years of experience in performance marketing for international businesses in a market similar to that of Bershka.
  • We would like you to have strong analytical skills, experience with reporting, driving insights and data-driven optimization.
  • With work experience in an omnichannel retail environment to be able to optimize online media performance to increase offline sales. Enthusiastic about MTA and MMM.
  • With knowledge in predictive modelling and forecasting methods, understanding of A/B testing, and incremental measurement.
  • Ideally, with experience on data mining and ETL, and an advanced level in Google Analytics, SQL and R/python programming.
  • We also imagine you as a good communicator with a great capacity for teamwork in a fast-paced, ever-changing environment.
  • If you think you’re the right person for the job, we are looking forward to meeting you.

A little bit About Us …

In 1998, the Inditex Group created Bershka, a brand with an innovative sales format, in response to an emerging younger, dynamic and more demanding public with a passion for the latest trends.

After 19 years of experience, we continue to grow; there are more than 1,000 stores in over 70 countries.

Our brand is aimed towards young, outgoing and fashion-conscious people. Our customers are aware of the latest trends in music, fashion, culture, and technology, and constantly access this information and communicate through social media.

    Aplicar a la oferta

    Adjuntar curriculum (PDF):

    • Client: ThemeForest
    • Service: Branding
    • Date: enero 22, 2019